{"id":16787,"date":"2022-01-17T15:03:19","date_gmt":"2022-01-17T15:03:19","guid":{"rendered":"https:\/\/www.enovapoint.com\/?p=16787"},"modified":"2023-12-20T10:01:18","modified_gmt":"2023-12-20T10:01:18","slug":"creazione-di-modelli-di-email-il-layout","status":"publish","type":"post","link":"https:\/\/www.enovapoint.com\/it\/blog\/building-email-templates-the-layout\/","title":{"rendered":"Creazione di modelli di email: il layout"},"content":{"rendered":"

Ti sei mai chiesto perch\u00e9 i dipendenti non interagiscono con la tua ultima newsletter? La risposta potrebbe nascondersi nei tuoi modelli di email. In questo articolo approfondiremo uno degli aspetti pi\u00f9 importanti, ma spesso trascurati, nella creazione di un modello di email coinvolgente: il layout.<\/p>\n

\"Illustrazione<\/p>\n

Modelli di email responsive<\/h3>\n

Secondo il Pew Research Center, oggi le persone trascorrono molto pi\u00f9 tempo sui propri dispositivi mobili che sui computer fissi o portatili. Di conseguenza, le aziende devono ora prestare maggiore attenzione all\u2019aspetto delle proprie e-mail sui dispositivi mobili. Fortunatamente, la maggior parte degli strumenti di posta elettronica interni offre la possibilit\u00e0 di visualizzare in anteprima le versioni per dispositivi mobili e desktop del proprio modello di e-mail prima di inviarlo. Se ti ritrovi a dover riprogettare costantemente i tuoi modelli di email per garantirne una corretta visualizzazione sui dispositivi mobili, ci sono alcuni aspetti da tenere a mente durante la creazione del design originale:\u00a0<\/p>\n

Larghezza dell'e-mail<\/h4>\n

600px \u2013 sebbene non esista una larghezza \u201cuniversale\u201d per le e-mail, 600px sembra essere lo standard per i modelli di e-mail interni ed esterni.<\/p>\n

Layout a colonna singola<\/h4>\n

Trasformare un layout a colonna singola in una versione ottimizzata per i dispositivi mobili non richiede di spostare grandi quantit\u00e0 di contenuti. Questo rende l'intero processo molto pi\u00f9 semplice.\u00a0<\/p>\n

Link separati<\/h4>\n

Cerca di non inserire troppi collegamenti ipertestuali nello stesso punto. Alcuni utenti di dispositivi mobili potrebbero sentirsi un po\u2019 infastiditi se cliccano accidentalmente sul collegamento sbagliato un paio di volte di seguito.\u00a0<\/p>\n

Dimensione carattere<\/h4>\n

Mantieni le dimensioni dei caratteri comprese tra 13pt e 20pt. In questo modo il testo risulter\u00e0 di facile lettura senza occupare troppo spazio.\u00a0<\/p>\n

Anteprima e-mail<\/h4>\n

Prima di inviare la tua e-mail interna ai colleghi, prova a inviarla a te stesso e a un paio di colleghi. Controlla come appare il tuo modello di e-mail sul tuo dispositivo mobile e sul computer.<\/p>\n

\"Gerarchia<\/p>\n

Gerarchia dei contenuti<\/h3>\n

Uno degli aspetti pi\u00f9 importanti nella creazione di un buon modello di email \u00e8 la capacit\u00e0 di organizzare i contenuti in base all\u2019ordine di importanza. In questo modo, i destinatari potranno individuare rapidamente il messaggio principale (o la call-to-action). Per pianificare come presentare i contenuti, devi innanzitutto fissare un obiettivo. Il contenuto della tua email dovrebbe andare di pari passo con ci\u00f2 che desideri ottenere.<\/p>\n

Esempio<\/h4>\n

Supponiamo di voler ricordare ai nostri dipendenti di iscriversi al seminario mensile di marketing. Come potete vedere nell'immagine qui sotto, abbiamo separato il messaggio principale dal resto dell'e-mail. La scala sul lato destro del modello di e-mail indica il livello di importanza dei contenuti presenti in quell'area.<\/p>\n

\"Gerarchia<\/p>\n

 <\/p>\n

Questo tipo di impaginazione mette chiaramente in evidenza che il nostro messaggio principale \u00e8 l\u2019invito al nostro seminario mensile di marketing. Il CTA (call-to-action) \u00e8 ben visibile e probabilmente avr\u00e0 un CTR (click-through-rate) pi\u00f9 elevato rispetto agli articoli del blog o al sondaggio<\/a> che potete vedere in fondo al nostro modello di email. Anche se il concetto in s\u00e9 \u00e8 piuttosto semplice, rimarreste sorpresi di quanto spesso venga trascurato.<\/p>\n

\"illustrazione<\/p>\n

Sii coerente<\/h3>\n

Inserire sempre i tuoi annunci, le notizie o altri tipi di informazioni nella stessa sezione dell\u2019e-mail consentir\u00e0 ai destinatari di aprire l\u2019e-mail e andare direttamente al contenuto che li interessa. Questo \u00e8 particolarmente efficace quando si tratta di inviare newsletter settimanali.\u00a0\u00a0Ora che abbiamo illustrato i principi fondamentali per creare un layout di modello di email accattivante e funzionale, sta a te metterlo in pratica! Hai trovato utili i nostri consigli? C\u2019\u00e8 qualcosa che vorresti aggiungere? Facci sapere su Twitter @EnovaPoint<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Have you ever found yourself asking why employees are not engaging with your latest newsletter? The answer may be hiding in your email templates. In this article, we\u2019ll look into one of the most important, yet often overlooked, aspects of building an engaging email template \u2013 the layout. Responsive Email Templates According to Pew Research Center, people now spend significantly more time on their mobile devices than stationary computers or laptops. As a result, companies must now pay more attention…<\/p>","protected":false},"author":5,"featured_media":16790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-16787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-comms","category-internal-newsletters"],"acf":[],"yoast_head":"\nEmail Templates<\/title>\n<meta name=\"description\" content=\"Learn about a part of building email templates: the layout. 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