{"id":16787,"date":"2022-01-17T15:03:19","date_gmt":"2022-01-17T15:03:19","guid":{"rendered":"https:\/\/www.enovapoint.com\/?p=16787"},"modified":"2023-12-20T10:01:18","modified_gmt":"2023-12-20T10:01:18","slug":"creation-de-modeles-de-courrier-electronique-la-mise-en-page","status":"publish","type":"post","link":"https:\/\/www.enovapoint.com\/fr\/blog\/building-email-templates-the-layout\/","title":{"rendered":"Cr\u00e9ation de mod\u00e8les d'e-mails : La mise en page"},"content":{"rendered":"<p>Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 pourquoi vos employ\u00e9s ne s'int\u00e9ressaient pas \u00e0 votre derni\u00e8re lettre d'information ? La r\u00e9ponse se trouve peut-\u00eatre dans vos mod\u00e8les d'e-mail. Dans cet article, nous allons nous pencher sur l'un des aspects les plus importants, mais souvent n\u00e9glig\u00e9s, de la cr\u00e9ation d'un mod\u00e8le d'e-mail attrayant : la mise en page.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-16791 aligncenter\" src=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b160.png\" alt=\"Illustration de mod\u00e8les d&#039;e-mails r\u00e9actifs\" width=\"344\" height=\"137\" srcset=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b160.png 344w, https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b160-300x119.png 300w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/p>\n<h3>Mod\u00e8les d'e-mails r\u00e9actifs<\/h3>\n<p>Selon le Pew Research Center, les gens passent d\u00e9sormais beaucoup plus de temps sur leurs appareils mobiles que sur des ordinateurs fixes ou portables. Par cons\u00e9quent, les entreprises doivent d\u00e9sormais accorder plus d'attention \u00e0 l'aspect de leurs courriels sur les appareils mobiles. Heureusement, la plupart des outils de messagerie interne vous offrent la possibilit\u00e9 de pr\u00e9visualiser les versions mobile et de bureau de votre mod\u00e8le d'e-mail avant de l'envoyer. Si vous devez constamment revoir la conception de vos mod\u00e8les d'e-mails pour qu'ils soient attrayants sur les appareils mobiles, vous devez garder \u00e0 l'esprit certains \u00e9l\u00e9ments lors de la cr\u00e9ation du mod\u00e8le original :\u00a0<\/p>\n<h4>Largeur de l'email<\/h4>\n<p>600px - bien qu'il n'y ait pas de \u201ctaille unique\u201d en ce qui concerne la largeur des courriels, 600px semble \u00eatre la norme pour les mod\u00e8les de courriels internes et externes.<\/p>\n<h4>Disposition en une colonne<\/h4>\n<p>La transformation d'une pr\u00e9sentation en une seule colonne en une version adapt\u00e9e aux mobiles ne n\u00e9cessite pas de d\u00e9placer autant de contenu. Cela facilite grandement l'ensemble du processus.\u00a0<\/p>\n<h4>Liens s\u00e9par\u00e9s<\/h4>\n<p>Essayez de ne pas placer trop d'hyperliens au m\u00eame endroit. Certains utilisateurs de t\u00e9l\u00e9phones mobiles peuvent se sentir un peu frustr\u00e9s lorsqu'ils cliquent accidentellement sur le mauvais lien plusieurs fois de suite.\u00a0<\/p>\n<h4>Taille de la police<\/h4>\n<p>La taille des polices doit \u00eatre comprise entre 13 et 20 points. Vous faciliterez ainsi la lecture de votre texte sans occuper trop d'espace.\u00a0<\/p>\n<h4>Pr\u00e9visualisation de l'e-mail<\/h4>\n<p>Avant d'envoyer votre courriel interne \u00e0 vos coll\u00e8gues, essayez de l'envoyer \u00e0 vous-m\u00eame et \u00e0 quelques coll\u00e8gues. Examinez l'aspect de votre mod\u00e8le d'e-mail sur votre appareil mobile et sur votre ordinateur de bureau.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-16794 aligncenter\" src=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b161.png\" alt=\"Hi\u00e9rarchie du contenu de la lettre d&#039;information\" width=\"344\" height=\"153\" srcset=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b161.png 344w, https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b161-300x133.png 300w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/p>\n<h3>Hi\u00e9rarchie des contenus<\/h3>\n<p>L'un des aspects les plus importants de la cr\u00e9ation d'un bon mod\u00e8le d'e-mail est la capacit\u00e9 \u00e0 organiser le contenu de l'e-mail par ordre d'importance. De cette mani\u00e8re, les destinataires peuvent rapidement rep\u00e9rer votre message principal (ou votre appel \u00e0 l'action). Pour planifier la pr\u00e9sentation de votre contenu, vous devez d'abord vous fixer un objectif. Le contenu de votre courrier \u00e9lectronique doit correspondre \u00e0 l'objectif que vous souhaitez atteindre.<\/p>\n<h4>Exemple<\/h4>\n<p>Imaginons que nous souhaitions rappeler \u00e0 nos employ\u00e9s de s'inscrire au s\u00e9minaire mensuel sur le marketing. Comme vous le voyez dans l'image ci-dessous, nous avons s\u00e9par\u00e9 le message principal du reste de l'e-mail. L'\u00e9chelle situ\u00e9e \u00e0 droite du mod\u00e8le d'e-mail indique le niveau d'importance du contenu dans cette zone.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-16795 aligncenter\" src=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b162.png\" alt=\"Hi\u00e9rarchie du contenu des courriels\" width=\"565\" height=\"1108\" srcset=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b162.png 565w, https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b162-153x300.png 153w, https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b162-522x1024.png 522w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ce type de mise en page indique clairement que notre message principal est l'invitation \u00e0 notre s\u00e9minaire marketing mensuel. Le CTA (call-to-action) est visible et aura probablement un CTR (click-through-rate) plus \u00e9lev\u00e9 que les articles du blog ou que la rubrique <a href=\"https:\/\/www.enovapoint.com\/fr\/blog\/modeles-denquetes-par-courrier-electronique-pour-les-employes\/\">enqu\u00eate<\/a> que vous pouvez voir au bas de notre mod\u00e8le d'e-mail. Bien que le concept en lui-m\u00eame soit assez simple, vous seriez surpris de voir \u00e0 quel point il est souvent n\u00e9glig\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-16796 aligncenter\" src=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b163.png\" alt=\"Lettre d&#039;information coh\u00e9rente Mise en page Illustration\" width=\"344\" height=\"165\" srcset=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b163.png 344w, https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b163-300x144.png 300w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/p>\n<h3>Rester coh\u00e9rent<\/h3>\n<p>En pla\u00e7ant syst\u00e9matiquement vos annonces, vos nouvelles ou d'autres types d'informations dans la m\u00eame partie de l'e-mail, les destinataires pourront ouvrir votre e-mail et acc\u00e9der directement au contenu qui les concerne. Cette m\u00e9thode est particuli\u00e8rement efficace lorsqu'il s'agit d'envoyer des lettres d'information hebdomadaires.  Maintenant que nous avons abord\u00e9 les principes fondamentaux de la cr\u00e9ation d'un mod\u00e8le de courrier \u00e9lectronique attrayant et pratique, c'est \u00e0 vous d'en faire l'essai ! L'un de nos conseils vous a-t-il \u00e9t\u00e9 utile ? Y a-t-il quelque chose que vous souhaiteriez ajouter ? Faites-le nous savoir via Twitter <a href=\"https:\/\/twitter.com\/enovapoint\">@EnovaPoint<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 pourquoi vos collaborateurs ne r\u00e9agissaient pas \u00e0 votre derni\u00e8re newsletter ? La r\u00e9ponse se cache peut-\u00eatre dans vos mod\u00e8les d\u2019e-mails. Dans cet article, nous allons nous pencher sur l\u2019un des aspects les plus importants, mais souvent n\u00e9glig\u00e9s, de la cr\u00e9ation d\u2019un mod\u00e8le d\u2019e-mail captivant : la mise en page. Mod\u00e8les d\u2019e-mails adaptatifs Selon le Pew Research Center, les utilisateurs passent d\u00e9sormais nettement plus de temps sur leurs appareils mobiles que sur leurs ordinateurs de bureau ou portables. Par cons\u00e9quent, les entreprises doivent d\u00e9sormais accorder davantage d\u2019attention\u2026<\/p>","protected":false},"author":5,"featured_media":16790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-16787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-comms","category-internal-newsletters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Templates<\/title>\n<meta name=\"description\" content=\"Learn about a part of building email templates: the layout. 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