Advanced Newsletter Analytics

Track opens, clicks, survey responses, locations, and more! Analyze individual or overall newsletter results to identify your most engaged employees, departments, or offices.

newsletter analytics overview

Discover The Features

Performance

Quickly overview key metrics of your internal communication, such as opens, clicks, and unsubscribes.

Behavior

Discover which subscription topics and call-to-action titles perform best to improve your next newsletter.

Timing

Compare performance by reading device and recipient activity by the day or hour to find the optimal sending time.

Top Links

See which topics and articles attract the most attention in the form of clicks. Top links allow you to see what your audience engages with the most, so you can make the right changes in the content of your next newsletter.

Clickstream

Analyze the click paths that users take in the newsletter. Do they click on images more than buttons? How about links to video? Clickstream allows you to understand how your audience interacts with your emails.

Analytics by Department

Compare newsletter performance between different departments. Group similar departments into a larger group to get a better picture in the analytics report.

Analytics by Job Title

Learn more insights about what specific employees find interesting by reviewing analytics by Job Title. Group similar positions ( Junior Developer and Senior Developer to Developer, etc.) to gain a better overall understanding.

Analytics by Location

See how your recipients are engaging with the newsletters based on Location data from Active Directory. Compare statistics by Country or State.

Analytics Pseudonymizer

Truly anonymous reports.

If you’re looking to protect the privacy of your recipient identity even more, Analytics Anonymizer might be the feature for you. It modifies JungleMail for Office 365 reports so that recipient data (e.g., email address) is neither visible for users nor administrators. Instead, user pseudonyms are used. We originally built this feature for clients who needed to comply with German laws that put extra emphasis on data protection.

JungleMail Analytics Pseudonymization feature