{"id":16787,"date":"2022-01-17T15:03:19","date_gmt":"2022-01-17T15:03:19","guid":{"rendered":"https:\/\/www.enovapoint.com\/?p=16787"},"modified":"2023-12-20T10:01:18","modified_gmt":"2023-12-20T10:01:18","slug":"creacion-de-plantillas-de-correo-electronico-el-diseno","status":"publish","type":"post","link":"https:\/\/www.enovapoint.com\/es\/blog\/building-email-templates-the-layout\/","title":{"rendered":"Creaci\u00f3n de plantillas de correo electr\u00f3nico: El dise\u00f1o"},"content":{"rendered":"

\u00bfAlguna vez se ha preguntado por qu\u00e9 los empleados no se interesan por su \u00faltimo bolet\u00edn? La respuesta puede estar oculta en sus plantillas de correo electr\u00f3nico. En este art\u00edculo, analizaremos uno de los aspectos m\u00e1s importantes, aunque a menudo pasado por alto, de la creaci\u00f3n de una plantilla de correo electr\u00f3nico atractiva: el dise\u00f1o.<\/p>\n

\"Ilustraci\u00f3n<\/p>\n

Plantillas de correo electr\u00f3nico con capacidad de respuesta<\/h3>\n

Seg\u00fan el Pew Research Center, la gente pasa ahora mucho m\u00e1s tiempo en sus dispositivos m\u00f3viles que en ordenadores fijos o port\u00e1tiles. Por ello, las empresas deben prestar m\u00e1s atenci\u00f3n al aspecto de sus correos electr\u00f3nicos en los dispositivos m\u00f3viles. Por suerte, la mayor\u00eda de las herramientas de correo electr\u00f3nico interno te ofrecen la opci\u00f3n de previsualizar las versiones para m\u00f3vil y escritorio de tu plantilla de correo electr\u00f3nico antes de enviarla. Si te encuentras constantemente teniendo que redise\u00f1ar tus plantillas de correo electr\u00f3nico para que se vean bien en m\u00f3viles, hay algunas cosas que debes tener en cuenta al crear el dise\u00f1o original:\u00a0<\/p>\n

Anchura del correo electr\u00f3nico<\/h4>\n

600px: aunque no existe una \u201ctalla \u00fanica\u201d en lo que respecta a la anchura del correo electr\u00f3nico, 600px parece ser el est\u00e1ndar para las plantillas de correo electr\u00f3nico internas y externas.<\/p>\n

Disposici\u00f3n a una columna<\/h4>\n

Transformar un dise\u00f1o de una sola columna en una versi\u00f3n adaptada a dispositivos m\u00f3viles no requiere mover tanto contenido. Eso facilita mucho todo el proceso.\u00a0<\/p>\n

Enlaces independientes<\/h4>\n

Intente no colocar demasiados hiperv\u00ednculos en un mismo lugar. A algunos usuarios de m\u00f3viles les puede resultar un poco frustrante hacer clic accidentalmente en el enlace equivocado varias veces seguidas.\u00a0<\/p>\n

Tama\u00f1o de letra<\/h4>\n

Mantenga el tama\u00f1o de sus fuentes entre 13pt y 20pt. De este modo, el texto ser\u00e1 f\u00e1cil de leer sin ocupar demasiado espacio.\u00a0<\/p>\n

Vista previa del correo electr\u00f3nico<\/h4>\n

Antes de enviar tu correo electr\u00f3nico interno a tus compa\u00f1eros de trabajo, prueba a envi\u00e1rtelo a ti mismo y a un par de colegas. Echa un vistazo a c\u00f3mo se ve tu plantilla de correo electr\u00f3nico en tu dispositivo m\u00f3vil y en tu ordenador de sobremesa.<\/p>\n

\"Jerarqu\u00eda<\/p>\n

Jerarqu\u00eda de contenidos<\/h3>\n

Uno de los aspectos m\u00e1s importantes a la hora de crear una buena plantilla de correo electr\u00f3nico es poder organizar el contenido del mensaje en funci\u00f3n del orden de importancia. De este modo, los destinatarios pueden identificar r\u00e1pidamente el mensaje principal (o la llamada a la acci\u00f3n). Para planificar c\u00f3mo mostrar el contenido, primero hay que fijar un objetivo. El contenido de su correo electr\u00f3nico debe ir de la mano de lo que quiere conseguir.<\/p>\n

Ejemplo<\/h4>\n

Supongamos que queremos recordar a nuestros empleados que se inscriban en el seminario mensual de marketing. Como puede ver en la imagen siguiente, hemos separado el mensaje principal del resto del correo electr\u00f3nico. La escala a la derecha de la plantilla de correo electr\u00f3nico demuestra el nivel de importancia del contenido en esa zona.<\/p>\n

\"Jerarqu\u00eda<\/p>\n

 <\/p>\n

Este tipo de dise\u00f1o deja claro que nuestro mensaje principal es la invitaci\u00f3n a nuestro seminario mensual de marketing. La CTA (llamada a la acci\u00f3n) es visible y probablemente tendr\u00e1 un mayor CTR (porcentaje de clics) que los art\u00edculos del blog o el encuesta<\/a> que puede ver en la parte inferior de nuestra plantilla de correo electr\u00f3nico. Aunque el concepto en s\u00ed es bastante sencillo, te sorprender\u00eda la frecuencia con la que se pasa por alto.<\/p>\n

\"dise\u00f1o<\/p>\n

Sea coherente<\/h3>\n

Colocar constantemente sus anuncios, noticias u otro tipo de informaci\u00f3n en la misma parte del correo electr\u00f3nico permitir\u00e1 a los destinatarios abrirlo e ir directamente al contenido que les interesa. Esto es especialmente eficaz cuando se trata de enviar boletines semanales. Ahora que ya conocemos los fundamentos para crear un dise\u00f1o de plantilla de correo electr\u00f3nico atractivo y pr\u00e1ctico, \u00a1te toca a ti probarlo! \u00bfTe ha resultado \u00fatil alguno de nuestros consejos? \u00bfHay algo que te gustar\u00eda a\u00f1adir? H\u00e1znoslo saber a trav\u00e9s de Twitter @EnovaPoint<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Have you ever found yourself asking why employees are not engaging with your latest newsletter? The answer may be hiding in your email templates. In this article, we\u2019ll look into one of the most important, yet often overlooked, aspects of building an engaging email template \u2013 the layout. Responsive Email Templates According to Pew Research Center, people now spend significantly more time on their mobile devices than stationary computers or laptops. As a result, companies must now pay more attention…<\/p>","protected":false},"author":5,"featured_media":16790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-16787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-comms","category-internal-newsletters"],"acf":[],"yoast_head":"\nEmail Templates<\/title>\n<meta name=\"description\" content=\"Learn about a part of building email templates: the layout. 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We'll speak about email templates and content hierarchy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.enovapoint.com\/es\/blog\/creacion-de-plantillas-de-correo-electronico-el-diseno\/\" \/>\n<meta property=\"og:site_name\" content=\"EnovaPoint\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EnovaPoint\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-17T15:03:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T10:01:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b159.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@enovapoint\" \/>\n<meta name=\"twitter:site\" content=\"@enovapoint\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/building-email-templates-the-layout\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/building-email-templates-the-layout\\\/\"},\"author\":{\"name\":\"Andrew\",\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/#\\\/schema\\\/person\\\/4f67a8a30a6cd62204b3f51cbbd288ba\"},\"headline\":\"Building Email Templates: The Layout\",\"datePublished\":\"2022-01-17T15:03:19+00:00\",\"dateModified\":\"2023-12-20T10:01:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/building-email-templates-the-layout\\\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/building-email-templates-the-layout\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.enovapoint.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/b159.png\",\"articleSection\":[\"Internal Comms\",\"Internal Newsletters\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/building-email-templates-the-layout\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/building-email-templates-the-layout\\\/\",\"url\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/building-email-templates-the-layout\\\/\",\"name\":\"Email Templates\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/building-email-templates-the-layout\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/building-email-templates-the-layout\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.enovapoint.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/b159.png\",\"datePublished\":\"2022-01-17T15:03:19+00:00\",\"dateModified\":\"2023-12-20T10:01:18+00:00\",\"description\":\"Learn about a part of building email templates: the layout. 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