{"id":16565,"date":"2022-01-14T14:44:57","date_gmt":"2022-01-14T14:44:57","guid":{"rendered":"https:\/\/www.enovapoint.com\/?p=16565"},"modified":"2023-12-21T13:50:08","modified_gmt":"2023-12-21T13:50:08","slug":"boletines-internos-generados-automaticamente-en-sharepoint-asi-es-como-se-hace","status":"publish","type":"post","link":"https:\/\/www.enovapoint.com\/es\/blog\/auto-generated-internal-newsletters-in-sharepoint-heres-how\/","title":{"rendered":"Boletines internos generados autom\u00e1ticamente en SharePoint: as\u00ed es como se hace"},"content":{"rendered":"<p>Una comunicaci\u00f3n interna eficaz depende en gran medida de contar con estructuras y pr\u00e1cticas claras. El correo electr\u00f3nico sigue siendo la principal forma de compartir contenido con los empleados, y hacerlo bien sigue requiriendo mucho tiempo. Como era de esperar, las empresas han buscado automatizar este proceso en la medida de lo posible. En este art\u00edculo, hablaremos de los boletines internos generados autom\u00e1ticamente en SharePoint.<\/p>\n<h3>El problema de la automatizaci\u00f3n de los boletines internos<\/h3>\n<p>\nLa automatizaci\u00f3n del correo electr\u00f3nico suele asociarse con el marketing por correo electr\u00f3nico, es decir, el env\u00edo de correos electr\u00f3nicos a clientes potenciales o actuales. Estos correos electr\u00f3nicos suelen dividirse en dos grupos:<\/p>\n<ul>\n<li><strong>Correos electr\u00f3nicos autom\u00e1ticos<\/strong> se env\u00edan autom\u00e1ticamente en funci\u00f3n del comportamiento del visitante, suscriptor o cliente (correo de bienvenida, correo por carrito abandonado, correo para recomendar a un amigo, etc.)<\/li>\n<li><strong>Correos electr\u00f3nicos programados<\/strong> env\u00edan mensajes secuenciales seg\u00fan un calendario. Se utilizan sobre todo para comunicarse con los suscriptores que se han registrado para recibir contenido gratuito, y su objetivo es animarles a dar el siguiente paso en el embudo de ventas.<br \/>\nCabe destacar que ambos tipos de correos electr\u00f3nicos est\u00e1n dirigidos a destinatarios externos a la empresa. Automatizar este tipo de correos es relativamente f\u00e1cil, ya que solo hay que configurarlos una vez.<\/li>\n<\/ul>\n<p>A ver, \u00bfhas o\u00eddo hablar de <strong>campa\u00f1as de correo electr\u00f3nico internas totalmente automatizadas<\/strong>?<\/p>\n<p>Probablemente todav\u00eda no, y hay buenas razones para ello.<\/p>\n<p>Es cierto que desde hace tiempo es posible automatizar algunos aspectos de los boletines internos (por ejemplo, mediante plantillas, programaciones o la actualizaci\u00f3n autom\u00e1tica de la lista de destinatarios). Pero eso dista mucho de ser un proceso que se pueda configurar una vez y olvidarse.<\/p>\n<p>El reto al que se enfrentan los especialistas en comunicaci\u00f3n interna es doble. En primer lugar, deben crear nuevos contenidos relevantes para sus compa\u00f1eros cada mes, cada semana o, a veces, incluso a diario. Adem\u00e1s, deben plasmar esos contenidos en boletines informativos. Aunque pueda sorprender, este proceso sigue reduci\u00e9ndose, en el mejor de los casos, al cl\u00e1sico \u00abcopiar y pegar\u00bb o \u00abarrastrar y soltar\u00bb.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16568 size-full\" src=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b50-1-1024x623-1.jpg\" alt=\"bosquejo de una idea de negocio dibujado en un cuaderno\" width=\"1024\" height=\"623\" srcset=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b50-1-1024x623-1.jpg 1024w, https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b50-1-1024x623-1-300x183.jpg 300w, https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b50-1-1024x623-1-768x467.jpg 768w, https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b50-1-1024x623-1-600x365.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Las tecnolog\u00edas de la informaci\u00f3n ofrecen nuevas formas de automatizar incluso los procesos m\u00e1s dependientes del contexto, como la comunicaci\u00f3n interna.<\/p>\n<p>Ahora bien, se puede afirmar con total seguridad que no existe ninguna aplicaci\u00f3n en el mundo capaz de crear autom\u00e1ticamente contenido relevante para las comunicaciones internas. Pero, \u00bfno ser\u00eda estupendo contar con un software que pudiera recopilar contenido de diversas fuentes e insertarlo en un correo electr\u00f3nico por s\u00ed solo?<\/p>\n<p>En parte, esa es la raz\u00f3n por la que creamos <a href=\"https:\/\/www.enovapoint.com\/es\/productos\/junglemail\/\">JungleMail<\/a> y <a href=\"https:\/\/www.enovapoint.com\/es\/productos\/junglemail-for-office-365\/\">JungleMail para Office 365<\/a>. En pocas palabras, estos productos pueden rellenar autom\u00e1ticamente un correo electr\u00f3nico con contenido procedente de fuentes espec\u00edficas de SharePoint u Office 365. Veamos c\u00f3mo pueden las organizaciones utilizar JungleMail para automatizar por completo las campa\u00f1as de correo electr\u00f3nico internas.<\/p>\n<h3>Presentaci\u00f3n del contenido din\u00e1mico<\/h3>\n<p>\nLas fuentes habituales de contenido de comunicaci\u00f3n interna en SharePoint y Office 365 son:<\/p>\n<ul>\n<li><strong>noticias de la empresa<\/strong> (anuncios, noticias sobre personas, actualizaciones de estado, etc.),<\/li>\n<li><strong>entradas de blog,<\/strong><\/li>\n<li><strong>eventos del calendario.<\/strong><br \/>\nDependiendo del tipo y la versi\u00f3n de la plataforma de SharePoint, estas fuentes de contenido pueden tener nombres, rutas y dise\u00f1os diferentes. Sin embargo, en general, todas son variantes de listas o bibliotecas de SharePoint, y puedes hacer que aparezcan autom\u00e1ticamente en tu bolet\u00edn informativo mediante el contenido din\u00e1mico.<\/li>\n<\/ul>\n<p>El contenido din\u00e1mico es una funci\u00f3n exclusiva de JungleMail y JungleMail para Office 365 que establece un v\u00ednculo entre una parte concreta de una plantilla de correo electr\u00f3nico (por ejemplo, un bloque concreto o toda una secci\u00f3n) y una lista o biblioteca de SharePoint.<\/p>\n<p>Habilitar el contenido din\u00e1mico en JungleMail es muy sencillo:<\/p>\n<p>1. Abre el generador de campa\u00f1as de JungleMail, selecciona los destinatarios y la plantilla;<\/p>\n<p>2. Selecciona una secci\u00f3n y convi\u00e9rtela en din\u00e1mica con un solo clic;<\/p>\n<p>3. Selecciona una lista de SharePoint para la generaci\u00f3n autom\u00e1tica de contenido;<\/p>\n<p>4. Inserta un bloque en la secci\u00f3n. A continuaci\u00f3n, en el panel de la derecha, selecciona una columna de la lista de SharePoint que quieras utilizar en ese bloque.<\/p>\n<p>\u00a1Todo listo! Como puedes ver en la captura de pantalla que aparece a continuaci\u00f3n, una vez que especifiques una lista de SharePoint para el \u00abContenido din\u00e1mico\u00bb, podr\u00e1s filtrar a\u00fan m\u00e1s ese contenido por vista de lista y por las columnas de dicha vista. Tambi\u00e9n puedes establecer condiciones de env\u00edo para asegurarte de que los boletines solo se env\u00eden si hay novedades que comunicar. Puedes encontrar un tutorial m\u00e1s detallado sobre el \u00abContenido din\u00e1mico\u00bb <a href=\"https:\/\/help.enovapoint.com\/article\/233-using-dynamic-blocks-in-junglemail-365?_ga=2.13895799.1507110428.1641811208-2139096195.1635419333\">aqu\u00ed<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16569 size-full\" src=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b70.png\" alt=\"\" width=\"508\" height=\"553\" srcset=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b70.png 508w, https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b70-276x300.png 276w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/p>\n<p>\n<em>Nota: JungleMail para Office 365 solo puede acceder a las colecciones de sitios en las que se haya a\u00f1adido previamente como aplicaci\u00f3n. Para acceder a las listas de otra colecci\u00f3n de sitios (distinta de aquella en la que se ha iniciado la aplicaci\u00f3n), especifique la URL de origen en el campo \u00abLista de contenido\u00bb en lugar de utilizar la funci\u00f3n \u00abExaminar\u00bb.<\/em><\/p>\n<h3>\u00bfPor qu\u00e9 automatizar?<\/h3>\n<p>\nEn resumen, el contenido din\u00e1mico libera a los especialistas en comunicaci\u00f3n interna de la necesidad de insertar manualmente nuevos contenidos en los boletines internos. A\u00f1adir im\u00e1genes, textos y configurar enlaces en un bolet\u00edn puede llevar entre 15 minutos y una hora, sobre todo si el contenido est\u00e1 disperso en varias listas y bibliotecas de SharePoint. JungleMail puede hacerlo por ti en un abrir y cerrar de ojos.<\/p>\n<p>Pero a\u00fan m\u00e1s potente es la combinaci\u00f3n de contenido din\u00e1mico y campa\u00f1as peri\u00f3dicas. Al igual que muchas otras soluciones de correo electr\u00f3nico internas, JungleMail te permite programar campa\u00f1as de boletines informativos y repetirlas tantas veces como sea necesario. Adem\u00e1s, dispones de contenido de correo electr\u00f3nico generado autom\u00e1ticamente y...<a href=\"https:\/\/help.enovapoint.com\/article\/355-junglemail-365-adding-sending-conditions?_ga=2.54726123.1507110428.1641811208-2139096195.1635419333\">condiciones de finalizaci\u00f3n<\/a> para asegurarnos de que este contenido sea relevante.<\/p>\n<p>En otras palabras, con JungleMail puedes configurarlo y olvidarte de \u00e9l, y las ventajas no terminan ah\u00ed. La automatizaci\u00f3n del correo electr\u00f3nico interno, combinada con el contenido din\u00e1mico, ayuda a:<\/p>\n<ul>\n<li><strong>Ahorra horas<\/strong> de trabajo manual dedicado a crear boletines informativos cada semana,<\/li>\n<li><strong>Aumentar la personalizaci\u00f3n<\/strong> (por ejemplo, insertando autom\u00e1ticamente el nombre del destinatario),<\/li>\n<li><strong>Reducir la probabilidad de cometer errores<\/strong>en el contenido del bolet\u00edn.<\/li>\n<\/ul>\n<p>\nDicho esto, el contenido en s\u00ed no aparecer\u00e1 de la nada en esas listas de SharePoint. Sin embargo, contar con las herramientas de automatizaci\u00f3n adecuadas permite a los responsables de la comunicaci\u00f3n centrarse m\u00e1s en la creaci\u00f3n y optimizaci\u00f3n de contenidos y, en \u00faltima instancia, en la satisfacci\u00f3n de los empleados.<\/p>","protected":false},"excerpt":{"rendered":"<p>Effective internal communication relies heavily on having clear structures and practices in place. Sending email is still the main way to share content with employees \u2013 and it still takes a lot of time to do it right. Unsurprisingly, companies have been looking to automate this process as much as possible. In this article, we&#8217;ll discuss auto-generated internal newsletters in SharePoint. The Problem With Internal Newsletter Automation Email automation commonly associates with email marketing, i.e., sending emails to potential or&#8230;<\/p>","protected":false},"author":5,"featured_media":16571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-16565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-comms","category-internal-newsletters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auto-generated Internal Newsletters in SharePoint<\/title>\n<meta name=\"description\" content=\"Discover auto-generated internal newsletters in SharePoint. Learn about the problem of internal newsletter automation and why to automate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.enovapoint.com\/es\/blog\/boletines-internos-generados-automaticamente-en-sharepoint-asi-es-como-se-hace\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto-generated Internal Newsletters in SharePoint\" \/>\n<meta property=\"og:description\" content=\"Discover auto-generated internal newsletters in SharePoint. Learn about the problem of internal newsletter automation and why to automate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.enovapoint.com\/es\/blog\/boletines-internos-generados-automaticamente-en-sharepoint-asi-es-como-se-hace\/\" \/>\n<meta property=\"og:site_name\" content=\"EnovaPoint\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EnovaPoint\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-14T14:44:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-21T13:50:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.enovapoint.com\/wp-content\/uploads\/2022\/01\/b71.png\" \/>\n\t<meta property=\"og:image:width\" content=\"670\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@enovapoint\" \/>\n<meta name=\"twitter:site\" content=\"@enovapoint\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/auto-generated-internal-newsletters-in-sharepoint-heres-how\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/auto-generated-internal-newsletters-in-sharepoint-heres-how\\\/\"},\"author\":{\"name\":\"Andrew\",\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/#\\\/schema\\\/person\\\/4f67a8a30a6cd62204b3f51cbbd288ba\"},\"headline\":\"Auto-generated Internal Newsletters in SharePoint: Here\u2019s How\",\"datePublished\":\"2022-01-14T14:44:57+00:00\",\"dateModified\":\"2023-12-21T13:50:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/auto-generated-internal-newsletters-in-sharepoint-heres-how\\\/\"},\"wordCount\":894,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/auto-generated-internal-newsletters-in-sharepoint-heres-how\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.enovapoint.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/b71.png\",\"articleSection\":[\"Internal Comms\",\"Internal Newsletters\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/auto-generated-internal-newsletters-in-sharepoint-heres-how\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/auto-generated-internal-newsletters-in-sharepoint-heres-how\\\/\",\"url\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/auto-generated-internal-newsletters-in-sharepoint-heres-how\\\/\",\"name\":\"Auto-generated Internal Newsletters in SharePoint\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/auto-generated-internal-newsletters-in-sharepoint-heres-how\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.enovapoint.com\\\/blog\\\/auto-generated-internal-newsletters-in-sharepoint-heres-how\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.enovapoint.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/b71.png\",\"datePublished\":\"2022-01-14T14:44:57+00:00\",\"dateModified\":\"2023-12-21T13:50:08+00:00\",\"description\":\"Discover auto-generated internal newsletters in SharePoint. 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