Remote Team: How to Stay Connected & Build Company Culture

Remote Team: How to Stay Connected & Build Company Culture


The remote revolution is here to stay. Teams scattered across cities, countries, and continents are the new normal. Lack of strategic investment in remote employee experience leads to disengagement and missed opportunities.

Let’s delve discuss innovative solutions that empower leaders to build a connected, high-performing remote workforce and make your remote team feel like, well, an actual team!

Remote Team: How to Stay Connected & Build Company Culture


Remote Teams Need Proactive Leaders

Leading a remote team presents a unique set of obstacles that differ significantly from traditional office environments. Here are some of the most common challenges leaders face:

  • Building Trust and Rapport: Without the natural, in-person interactions that foster trust-building, remote leaders must be intentional in establishing a culture of open communication and transparency. This includes fostering psychological safety where team members feel comfortable sharing ideas and concerns without fear of judgment.

  • Clear and Effective Communication: Remote work relies heavily on written communication, which inherently lacks the nuance of face-to-face interactions. Misunderstandings can easily arise due to misinterpreted tone or missing nonverbal cues. Leaders need to be clear, concise, and adaptable in their communication style, utilizing a variety of channels (video calls, chat, etc.) to cater to individual preferences and ensure every team member receives necessary information.

  • Maintaining Team Cohesion and Engagement: Remote work can lead to feelings of isolation and a lack of connection for team members who miss the informal interactions and camaraderie of a shared workspace. Leaders must take proactive measures to foster a sense of team spirit and belonging. 

  • Alignment and Focus: Establishing shared goals and maintaining a clear focus on priorities can be more challenging in a remote setting. Without the daily in-person interactions to keep everyone aligned, leaders need to provide clear expectations, set measurable objectives, and implement transparent tracking mechanisms to ensure everyone is moving in the same direction.

  • Combating Loneliness and Disconnection: Remote work environments can be susceptible to feelings of loneliness and disconnection for some employees. Leaders must actively promote social connection through virtual team-building activities, fostering open communication channels, and offering opportunities for informal interaction.

  • Performance Management and Development: Evaluating employee performance and providing development opportunities remotely requires a different approach. Leaders need to establish fair and objective performance metrics, prioritize frequent feedback loops, and find creative ways to mentor and support employee growth in a virtual setting.



Building Connection in a Remote World

The good news? These challenges are solvable! Think of these steps as creating the digital equivalent of all those relationship-building moments that happen organically in a shared office:

  • “Fun” Slack Channel: Memes, weekend recaps, wholesome pet pics… whatever shows your team’s less serious side.
  • Virtual Coffee Breaks: Short (15-20 mins), optional, and cameras ON! This face-to-face time works wonders, especially for new hires who haven’t met the team in person yet.
  • Virtual Celebrations: Get a little goofy! Online awards ceremonies, highlighting a team member’s non-work passion, or having a “themed” video call (hat day, anyone?) shows you care beyond just deliverables.
  • Embrace Local (If Possible): Are some team members clustered in the same city? Even occasional in-person meetups strengthen the bonds formed online.
  • “Show & Tell” Icebreaker: Start a meeting by asking each person to share an object on their desk with a short story behind it. Builds surprising connections and makes everyone feel seen as people.
  • Team Intranet Hub: This can be as fancy as a custom SharePoint site, or as simple as a shared doc. It’s your virtual bulletin board – celebrate wins, birthdays, even share fun local events. Employee newsletters (like those made with JungleMail!) are perfect for keeping this updated and engaging.


Intranet Power-Up: Your intranet should be the heart of your remote culture. Here’s how to go beyond basic document storage:

  • Foster a Culture of Contribution: Allow team members to submit content for the intranet. This could be blog posts about their hobbies, success stories from their roles, or even fun “getting to know you” questionnaires. It personalizes the space and encourages engagement.
  • “Remote Wins” Wall of Fame: Dedicate a section to celebrate individual and team achievements. Visual recognition goes a long way in a remote setting. Make it interactive! Allow team members to “like” or comment on each other’s wins.
  • “Remote Perks” Section: Showcase the flexibility and benefits of remote work. Highlight company-sponsored wellness programs, flexible work arrangements, or team-building retreats (even if virtual!).


Finding the Right Rhythm

Video calls are vital for remote teams, but they’re just one communication piece. Flexible tools like Slack or Teams let people contribute when it suits their schedule or work style. JungleMail adds another layer, perfect for longer updates or boosting engagement with polls. Finding the right mix is key to remote team success.

Vary Your Tools: Don’t rely solely on text-based emails or chats. Voice memos, short Loom videos, or even picking up the phone adds personality and cuts through the inbox noise.

Async for the Win: Tools like Slack or Teams make it easy to post updates, ask questions, and let people respond when they have a moment. This is especially considerate of different timezones.

The Newsletter Advantage: Batch announcements and non-urgent updates into a well-structured newsletter. JungleMail can streamline this so your team’s inboxes stay (somewhat) sane.

Remote Team: How to Stay Connected & Build Company Culture


How JungleMail Elevates Your Newsletters

  • Personalization Powerhouse: JungleMail allows for targeted content. Imagine sending a “new hire spotlight” section only to new team members. This could include a short bio, a “get to know you” icebreaker question, and a welcome message from their manager. It fosters a sense of “something just for me” within the larger team.
  • Engagement Features: Don’t just broadcast information! JungleMail lets you include polls, surveys, and even quizzes in your newsletters. This interactive element boosts engagement and provides valuable feedback.
  • Visual Appeal: Newsletters shouldn’t be text walls. JungleMail makes it easy to integrate images, gifs, and even short videos. This keeps things visually interesting and helps information stick.


Fueling Team Growth and Well-being

It’s easy to miss those subtle cues about employee well-being in a remote setting. That’s why proactive feedback systems are crucial for team success. Here’s how to ensure everyone feels heard and supported:

  • Regular 1:1s: Managers, make time beyond just project updates. Ask open-ended questions like, “How’s your workload feeling? Are you getting the support you need?”

  • Pulse Surveys: Quick, anonymous surveys through tools like JungleMail give you a temperature check on morale, potential bottlenecks, or even just fun topics (“What’s your go-to work-from-home snack?”).

  • Project Retrospectives: At the end of projects, discuss not just the outcome, but where communication snags happened. This fosters a culture of continuous improvement and prevents resentment from festering.


Remote Team: How to Stay Connected & Build Company Culture


Level Up Your Surveys with JungleMail

  • Keep it Short & Focused: Long, overwhelming surveys scream “I don’t value your time.” Aim for 5 questions max on a specific topic (onboarding, recent event, workload balance).

  • Variety is Key: Mix it up! Don’t rely solely on multiple-choice questions. Open-ended text boxes encourage richer feedback. JungleMail even offers image-based options (thumbs up/down, emoji scales) for quick sentiment checks.

  • Make it a Habit: Consistency builds trust. Send a brief “pulse check” survey monthly or quarterly. This provides trend data, not just random snapshots of how people are feeling.

  • Act on the Feedback: The worst thing you can do is gather insights and then… go silent. Publicly share overarching themes (anonymously, of course), and outline steps you’ll take to address issues raised.


Setting Your Team Up for Success

Successful remote leaders understand that empathy isn’t just a “nice to have” quality – it’s essential. Take the time for regular check-ins with your team. Are they facing burnout, or challenges outside of work that might impact their focus?

Acknowledging this builds trust and shows you genuinely care. Even sharing your own struggles with work-life balance makes you a more relatable leader.

Here’s another key leadership focus for remote teams:

  • Delegation & Trust: Resist the urge to micromanage. Delegate tasks with clear expectations, provide your team with the tools and support they need, and then step back and trust them to deliver. Celebrate their achievements, both publicly (in team newsletters or a “wins” channel) and privately. This kind of recognition builds loyalty and motivates your team to go beyond the bare minimum.
  • Remote Growth Opportunities: Provide access to online learning, mentorship programs, or virtual conferences. This shows you value your team’s development even when in-person training is difficult.


Remote Team: How to Stay Connected & Build Company Culture


Tech is Your Teammate

We’ve established the importance of empathy, delegation, and strategies for fostering a connected remote team. Now, let’s turn our attention to the technological foundation that underpins these best practices and allows them to truly flourish.

After all, the wrong tools can make remote work feel fragmented and frustrating. Here’s how to make technology work for connection, not against it:

  • Central Hub: Have ONE agreed-upon space (SharePoint, intranet) for essential resources. This is where policies, project timelines, team contact directories, and other important documents live. Reduces frantic “Where’s that file?” panic for everyone.

  • Tools that Talk to Each Other: Integrations are key! For instance, JungleMail syncing with SharePoint lets employees create engaging newsletters directly within the platform they already use. This minimizes toggling and boosts efficiency.

  • Reducing Tool Fatigue: Consolidate as much as possible. A single, comprehensive onboarding checklist housed in your intranet, with links out to other essential tools, is a lifesaver for new hires. They get everything they need without a confusing flurry of logins and platforms.


Remote Team: How to Stay Connected & Build Company Culture


Don’t wait for remote team disengagement to become a costly problem. Build the remote work culture that attracts and retains top talent by implementing the strategies we’ve covered, starting with those that resonate most with your team’s challenges.  The result? An agile, motivated team ready to take on any challenge, directly fueling your business growth.

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